Dove - Onlsaught
2 10 2007I just saw the new Dove Campaign for Real Beauty video (above). They are definitely trying to help with the huge problem girls face in our society. I have two daughters and have already noticed how inundated they are with how they should look. Some of the statistics on the Ypulse site are pretty unsettling as well:
“Girls are being besieged with all types of media in nearly every corner of their lives:
- The average person sees between 400 and 600 advertisements per day - equivalent to more than one message for every waking minute.
- The average US girl has the opportunity to see an estimated 77,546 commercials by the time she is 12 years old.This growing phenomenon is having a direct impact on girls’ self-image and even causing some to engage in destructive behavior. The Dove Self-Esteem Fund/Seventeen Body Image Survey also revealed:
- 93 percent of girls and young women report feeling anxiety or stress about some aspect of their looks when getting ready in the morning
- This could explain why more than 70 percent of girls and young women avoid activities when they feel bad about their looks including giving their opinion, attending school and even going to the doctor.
- 76 percent of girls and young women admit to partaking in unhealthy activities when they feel badly about their bodies
- 58 percent of girls describe themselves in negative terms, including words like “disgusting” and “ugly,” when feeling badly about themselves.
- Nearly four out of 10 engage in unhealthy eating behaviors, such as anorexia or bulimia.
- More than one out of 10 girls has used cutting or self-inflicted injury as a coping mechanism.”
Check out both sites for more info and resources on helping women see the beauty myth.
Wow. I loved this video. Thanks Paul.
[…] Read the rest of this great post here […]
Hi Paul-
I thought you might be interested in joining Dove’s Campaign For Real Beauty. It would be great to have your genuine support for this positive, self-esteem message.
My name is Andrea, and we’ve been asked by Dove to help raise awareness for their self-esteem programs and to help find passionate and genuine real beauty advocates to be part of this online community of supporters.
If you’re interested, I would love to give you an ‘inside look’ at the Self Esteem Fund and Dove’s new initiative for girls, an online reality series designed to give teens a reality check on factors that can impact their self-esteem. Please check out the “Reality Diaries”–an all-new program that tackles self-esteem challenges faced by real girls–at www.doverealitydiaries.com
To learn more about how to really get involved in supporting this message, as well as the Dove Self Esteem Fund, please be sure to visit www.rocketxl.com/dsef/assets.htm
Please let me know if you’re interested or would like to get involved in spreading this message. We would love to have your voice be included.
Thanks for your time!
Andrea
Rocket XL