like a fire

So Apple did it. They cut out the middle man of cable/satellite and provided an option for us to watch TV without paying growing fees for local programming. I think this is going to be very big for Apple.

Most of the people I know don’t watch live TV.
Either they record it and watch it later or they buy/rent DVD versions after the fact. Consumers are just too picky. Who wants to be held captive by the writers and producers for months while they come out with the resolution to the last part of the series (Er… Ahem… Lost)? Who wants to sit through commercials? Seriously, I could have watched House last night, but I didn’t want to  have to wait for commercials.

Cable costs too much.
Basically, for the price of 5 months service (or less) you can have a set top box that let’s you own a copy of your content. And for $1.99, you will still probably come out better unless you watch a lot of TV.

So will I get it?
I haven’t decided yet. I still have some research to do. Plus I am wondering how soon Apple DRM will be cracked so that you can watch torrent movies with ATV. But chances are I will get it before long.