like a fire

Quiz: Does Your Weblog Own You? Crap! I’m owned.

Creating Passionate Users: Can marketing be honest AND motivating? I read this article an couldn’t help but think of the gospel. The idea of the article is that most marketing is either honest (picture os a guy drinking milk thinking “drink milk because it is good for you”) or motivating (picture a guy drinking a beer and thinking “drink beer because it helps you get laid”). The point of the pictures is that the first is honest but not motivating and the second is motivating but not honest.

Maybe I am gospel-centric, but that is what I am thinking about the gospel. I’m not sure what pictures I would use but I can imagine the lessages. Trust Jesus, don’t burn. That’s honest but not very motivating in the moment. Maybe motivating would be “Go to church, there are cute girls there”. Or for girls, “there are moral men there who will appreciate you and say that you actually look skinny in that dress.” Neither are very true, but they ARE more motivating.

I know the answer to this one, but I am working on a picture for it. Maybe just the idea would work.

Trust in God and you will give up everything… and love it.

Any thoughts out there?