like a fire

MS Ipod Parody - Google Video I don’t know how I missed this, but it is hilarious. Basically, this video outlines the difference between Mac and PC. Mac goes for the consumer being able to do most things they would want to be able to do very well. The PC, well, they would like to be able to do everything that anyone can imagine and the concept of doing it well is up to the user.

Again, process ministry should take lessons from this. Rather than try to educate everyone on everything they should do and let them decide what is “well” or “good”, we should focus on what all believers will want to do, and do it well. What is that? More later.

Creating Passionate Users: Highlight quotes from SXSW
This site always has some great ideas that I listen to very closely. It is geared toward marketing and leadership, so of course it applies to us guys in the church. This from one of the keynotes they attended from a t-shirt company called threadless.

“Community replaces advertising.”

“The community could kill Threadless… we don’t think they will, but if the community thinks we deserve to die, we probably deserve to die.”

“It’s not like our idea to make stickers came out of some big marketing plan. One day someone said, ‘Let’s make stickers cuz that would be awesome.’ so we did.”

“We turned down Urban Outfitters, because if we put our shirts there, then we’d just be one more cool shirt on a rack of other cool shirts. There would be no story and no community. Then our work becomes just cloth and ink, and that’s not why we did it.”

Why is it that commercial companies encounter huge success when they do what the church ought to be doing but isn’t known for?